Case Study: ADP Proves ROI on a $1.5M Tradeshow Budget with Zuant

ADP proves ROI on a $1.5M tradeshow budget with Zuant

The customer, ADP, a major provider of payroll and compliance solutions, faced the challenge of proving a clear return on investment from its significant annual tradeshow budget. Despite a high level of investment and participation in over 36 events, the company lacked visible ROI. To address this, they worked with the vendor Zuant.

Zuant provided a solution that addressed human, political, planning, and technological issues surrounding ADP's event marketing program. This enabled ADP to successfully prove the ROI on its $1.5 million tradeshow investment. The vendor's solution directly supported a sales team that executed on an annual quota of over $100 million.

ADP