Case Study: Toast Builds Resilient Social Engagement with Zozimus Agency

Toast - Customer Case Study

Toast partnered with Zozimus Agency to navigate the early COVID-19 crisis, when restaurants were closing, staff were being furloughed, and the industry faced deep uncertainty. Toast, a restaurant-focused payments and technology platform, needed to quickly shift its social media and product messaging to better support customers while strengthening its Facebook and Instagram presence and driving traffic to its website.

Zozimus Agency developed an empathetic, data-driven social strategy for Toast that emphasized reopening, resilience, and innovation. The team tested and optimized content formats, created branded social templates, and leaned into video over a 6-month cycle to improve engagement and shareability; while the case study does not cite specific numerical results, it reports that the engagement helped Toast better connect with its audience and support traffic to key resources and product pages.

Toast