Case Study: Omnipod boosts conversions and lowers CPL with Zozimus Agency

Omnipod - Customer Case Study

Omnipod, the diabetes insulin management system from Insulet, partnered with Zozimus Agency after rising competition drove up cost per lead and hurt conversion quality. Despite substantial traditional and digital media spend, growth had plateaued and the team needed a more efficient way to expand market share.

Zozimus Agency analyzed more than two years of HIPAA-compliant CRM data and existing research to refine the patient journey, then optimized lower-funnel search campaigns, expanded into social and PR, and used geofencing around endocrinologists’ offices to reach patients and HCPs with tailored messaging. The campaign delivered a 20% increase in site-wide lead conversions, a 30% reduction in CPL, a 300%+ increase in website traffic, and a 17%+ rise in branded search volume.

Omnipod