Case Study: Northern Bank grows deposits and leads with Zozimus Agency

Northern Bank - Customer Case Study

Northern Bank, a local Massachusetts bank focused on business lending, needed to increase deposits and other accounts so it could support more commercial loans and grow its loan portfolio. Zozimus Agency helped address this challenge by targeting affluent investors interested in Money Market and Certificate of Deposit products with above-market interest rates.

Zozimus Agency developed a full-funnel campaign using lead scoring, existing audience data, tailored messaging, CTAs, and landing pages aligned to the user journey, then connected lead quality back to ad clicks and impressions for real-time optimization with machine learning bidding. The campaign delivered 19.5 million impressions, 1,700 leads, a 65% lower CPL, a 47% increase in branded search, and $354MM in CD and MMA deposits.

Northern Bank