Case Study: MassBio elevates BIO International presence with Zozimus Agency

MassBio - Customer Case Study

MassBio partnered with Zozimus Agency for a creative engagement ahead of BIO International’s 2018 convention in Boston. MassBio needed a way to showcase the capabilities and successes of its member companies to the global life-science audience attending the event.

Zozimus Agency developed the event branding and identity, “Massachusetts, the State of Possible,” along with the logo, visual identity, tone of voice, environmental design, event collateral, and out-of-home awareness executions. The agency also reimagined the event environment around a main stage for talks and performances instead of traditional booth rows, helping MassBio present its members in a more dynamic and engaging way.

MassBio