Case Study: Leash achieves widespread awareness and tens of thousands of downloads with Zozimus Agency

Leash - Customer Case Study

Leash partnered with Zozimus Agency to launch Universal Secure Registry’s Leash, a SaaS product that lets users securely lock and unlock computers with a smartphone. The challenge was introducing an innovative digital security tool to a market unfamiliar with the solution, while building awareness, educating potential users, and driving downloads in a competitive landscape.

Zozimus Agency led public relations and creative support, including a launch press campaign and a series of humorous online videos that showcased Leash’s features in relatable everyday scenarios. The effort earned 20+ media placements in top-tier tech outlets, generated 5 million+ video views across platforms, and helped drive tens of thousands of Leash downloads, exceeding initial projections.

Leash