Case Study: First Check boosts awareness and sales with Zozimus Agency

First Check - Customer Case Study

First Check partnered with Zozimus Agency to address a healthcare marketing challenge: protecting distribution, growing sales, and increasing awareness during the back-to-school season, when parents may be concerned about potential drug use and safer at-home testing options. The campaign centered on First Check, a drug testing product designed for parents seeking a way to know for sure.

Zozimus Agency built an omni-channel campaign around the “Know For Sure” message, combining public relations, paid search, social media, organic content, partner outreach, and Google Questions to amplify awareness and capture demand. A key result was a placement on the Today Show’s Rossen Reports, which drove explosive search traffic for First Check and related terms, helping funnel high-intent audiences to the website.

First Check