Case Study: University Centre Quayside boosts LinkedIn lead generation with Zopto

University Centre Quayside - Customer Case Study

University Centre Quayside (UCQ), a higher education institution, faced the challenge of manual and labor-intensive lead generation and tracking on LinkedIn. This process was inefficient and diverted their employees' focus from core educational activities. They needed an automated solution to streamline their marketing, which led them to the vendor Zopto and its LinkedIn lead generation service.

Zopto provided an easy-to-use platform with advanced targeting capabilities and a short learning curve. For their first campaign, UCQ used Zopto to send approximately 1,000 connection requests, achieving a 40% acceptance rate. This strategy successfully generated five solid new opportunities for their pipeline, demonstrating the tool's immediate and measurable impact.

University Centre Quayside

Stuart Cameron

Managing Director of Commercial Operations