Case Study: LUNA Sandals achieves 40% shopper purchase rate with Zoovu

Zoovu helped LUNA Sandals guide 40% of shoppers to a purchase

LUNA Sandals, a Seattle-based maker of handcrafted adventure sandals, was struggling as an expanding product range left many shoppers unsure which model best fit their needs and overwhelmed customer support with calls and emails. To provide personalized, self-service guidance online without increasing support costs, LUNA Sandals engaged Zoovu to deliver an AI-driven digital assistant via the Zoovu engagement platform.

Zoovu’s team helped LUNA Sandals build and launch the “LUNA Picker” dialogue-based digital assistant in seven days; today 15% of site visitors use it and 40% of those users complete a purchase. The Zoovu solution matched or outperformed staff recommendations, cut support call volume and staff time, and delivered analytics to optimize marketing and product decisions, enabling LUNA Sandals to scale the tool to international sites.

LUNA Sandals

Ted McDonald

Founder & President