Case Study: Miele achieves 60X ROI and helps shoppers find the right appliances with Zoovu

Miele - Customer Case Study

Miele partnered with Zoovu to educate shoppers and guide them to the right home appliances for their unique needs across Miele’s brand websites and retail partners. The challenge was to help customers find the right products quickly and confidently across multiple categories and sales channels, so Miele used Zoovu’s digital guided-selling solution to deliver personalized product guidance.

Zoovu implemented its guided‑selling experience across 15 product categories and on 100 retail partner sites, making it easier for shoppers to identify the best appliances for their households. The deployment delivered measurable impact — including a reported 60X ROI — and faster, more confident purchase decisions for Miele customers.

Miele