Case Study: MAPAL achieves faster, more efficient sales quoting with Zoovu’s AI-powered visual CPQ

MAPAL uses Zoovu’s AI-powered visual CPQ to help over 550 sales reps worldwide increase their sales efficiency

MAPAL, a leading international supplier of precision machining tools, faced the challenge of empowering its global sales force of over 550 reps to sell millions of complex, configurable products. They needed to move beyond product catalogs to a standardized, efficient sales process that would provide quality customer advice and shorten sales cycles. The company chose Zoovu and its AI-powered visual CPQ solution to address this.

By implementing Zoovu, MAPAL developed the Solution Expert, a digital assistant that integrates seamlessly with their SAP system. This solution empowered their sales team to quickly identify the right products for customer needs and accelerate the quoting process. Zoovu enabled MAPAL to launch this transformation globally in under four months, leading to increased sales efficiency and more consistent performance across their team in over 47 countries.

MAPAL

Dennis Winter

Team Lead, IT and Business Applications, Sales