Case Study: Noble Knight Games achieves 30% higher conversions with Zoovu AI Search

How the world’s largest online store for boardgames increased conversions by 30% with Zoovu AI Search

Noble Knight Games, the world’s largest online store for board games and accessories, was struggling with an outdated site search experience that made it hard for customers to find items in its 100,000+ SKU catalog. With nearly 70% of site traffic using search and many queries returning zero results, the company was losing sales and frustrating shoppers. Zoovu’s AI Search was chosen to help solve this discovery problem.

Zoovu implemented its AI Search platform in just six weeks, along with data enrichment, synonym handling, merchandising controls, and search insights to improve the customer experience and give the team more visibility into search behavior. The results were immediate: Noble Knight Games increased conversions by 30% overnight, enriched and managed 100,000+ SKUs, and gained actionable insights that improved merchandising, purchasing, and product data strategy.

Noble Knight Games

Dan Leeder

Vice President and Co-owner