Case Study: Pure Electric achieves 2x conversion and reduces customer service inquiries with Zoovu

How Pure Scooters doubled conversion and reduced customer service inquiries in 3 months with Zoovu

Pure Electric, a specialist electric scooter retailer, needed to help first-time buyers find the right scooter and reduce mounting customer service requests caused by product confusion. To solve this, they partnered with Zoovu and implemented its AI conversational search/digital assistant, “Help Me Choose,” to guide shoppers through the range and translate technical specs into use-case recommendations.

Zoovu mapped products to customer needs and integrated the assistant on Pure Electric’s site; within three months conversion doubled (200% increase), engagement reached 90%, more than 25% of site visitors used the assistant, average order value rose 20%, and customer service inquiries dropped substantially. Zoovu’s solution quickly improved shopper confidence, drove in-store follow-through on recommendations, and delivered clear, measurable business impact.

Pure Electric

Jamie Wilmott

Conversation Rate Optimization Manager