Case Study: Microsoft boosts laptop discovery and retail conversion with Zoovu

How Microsoft uses AI-powered product advisors to guide millions of customers around the world to the right products

Microsoft partnered with Zoovu to solve a common retail problem: too much choice. With thousands of Surface and Windows PC configurations sold through a global network of retail partners, shoppers often faced confusing spec sheets, choice paralysis, and abandoned product pages instead of confident purchases.

Zoovu helped Microsoft turn technical data into customer-friendly guidance using its Data Platform, guided selling experiences, and Zoe, its generative AI product advisor. The result was a more scalable, consistent discovery experience across 100+ retail sites, driving +90% engagement, +35% click-throughs to product pages, +25% conversion uplift on Zoe-enabled PDPs, 166% higher conversion versus non-assisted shoppers, and a +27% in-store revenue increase on kiosks.

Microsoft

Ram Iyer

Worldwide Director - Digital Strategy and eCommerce