Case Study: Einhell (power tools maker) achieves 60% sales increase in 3 months with Zoovu's AI-driven Content Discovery

Einhell increased sales by 60% in 3 months with customer-centric discovery

Einhell, a Germany‑based maker of cordless power tools and the Power X‑Change battery system, needed to make technical product compatibilities and configurations easy for online buyers. To deliver customer‑centric, advice‑driven commerce and reduce confusion around batteries, Einhell partnered with Zoovu and adopted Zoovu’s Content Discovery platform to provide guided, application‑focused recommendations.

Zoovu integrated Einhell’s product catalog, semantically enriched technical data, and built conversational assistants and a product configurator (going live in four weeks). The Zoovu solution delivered a 60% increase in sales in three months, a conversion rate 242% above the industry average, automated ongoing optimizations that removed much manual A/B testing, and richer customer insights to inform product and marketing decisions.

Einhell

Andreas Hoffmann

Head of Domain Applications & Content Factory