Case Study: Óčko TV manages 5,000+ social media posts monthly with ZoomSphere

Óčko TV manages 5,000+ social media posts a month with ZoomSphere

Óčko TV, a media brand within the Mafra Group, faced the challenge of manually managing a massive volume of social media content across its portfolio of brands. This manual process, which involved spreadsheets, email approvals, and individual platform publishing, was chaotic and inefficient. The vendor ZoomSphere was implemented to streamline their social media management and content approval workflow.

By using ZoomSphere, the team automated scheduling, utilized built-in approval workflows, and integrated with tools like Canva. This solution allowed them to efficiently manage over 5,000 posts monthly, with Óčko TV alone producing about 800. The measurable impact includes significant time savings, the ability to quickly capitalize on trends, and achieving impressive results like millions of views on Instagram Reels and a YouTube Short with 3.4 million views. ZoomSphere became an indispensable part of their operation.

Óčko TV