Case Study: University of South Florida Athletics boosts social media impact and brand growth with Zoomph

University of South Florida Athletics boosts social media impact with Zoomph, driving 2.3 million impressions

University of South Florida Athletics partnered with Zoomph to gain data and insights to enhance its digital presence and elevate its brand. The challenge was to measure the impact of its social media accounts, benchmark performance against the collegiate landscape, and understand its overall value in a new era of college athletics.

Zoomph provided the solution by equipping the department with in-depth reports to measure owned and earned social media performance and custom benchmark reports comparing USF against competitors. The results were significant, with the volleyball team ranking among the Top 20 power conference teams in a key period, generating over 582,000 impressions. The football team's bowl game performance generated 2.3 million impressions, and the inaugural women's lacrosse team amassed over 1.2 million impressions in a single month, outpacing traditional power programs.

University of South Florida Athletics