Case Study: Macy’s iHeartRadio Rising Star boosts votes and social engagement with Zoomph

Taking Macy’s iHeartRadio Rising Star Contest to New Social Heights

The retail brand Macy's and media company iHeartRadio, through their Macy’s iHeartRadio Rising Star contest, challenged Zoomph to increase user engagement on social media and create "shoppable moments" to elevate Macy's as a fashion authority.

Zoomph developed a social voting site that allowed users to vote and instantly purchase the outfits worn by the artist contestants. Using the Zoomph platform to track votes and automate social media monitoring across multiple networks, the solution led to a 43% increase in votes and a 3.5x increase in social posts, generating 1.8 million total posts and successfully solidifying Macy's fashion destination status.

Macy’s iHeartRadio Rising Star

Amanda Platte

Activations Coordinator