Case Study: Norwegian Cruise Line boosts engagement and brand awareness with Zoomph

Norwegian Cruise Line - Customer Case Study

Norwegian Cruise Line, in partnership with their agency BBDO, sought to leverage their 50th anniversary to generate meaningful engagement and expand their customer database for future marketing. Their challenge was finding an end-to-end, real-time solution to execute this initiative effectively, so they turned to vendor Zoomph for a solution.

Using Zoomph, Norwegian Cruise Line launched the #NorwegiansFirst50 campaign to engage a global audience. The vendor's platform enabled them to capture thousands of user submissions in under a month. This successful campaign significantly boosted brand awareness and allowed the company to utilize authentic traveler content to create stronger emotional connections across their web and social media channels.

Norwegian Cruise Line