Zoomph
25 Case Studies
Case Study: Major League Soccer boosts social engagement and sponsor value with Zoomph
A Zoomph Case Study
Major League Soccer boosts impressions 224% with Zoomph
Major League Soccer (MLS) faced the challenge of quantifying how the high-profile signings of global stars Son Heung-min and Thomas Müller impacted their clubs' social media performance and the commercial value delivered to jersey sponsors. To understand this intersection of elite talent and measurable commercial visibility, MLS utilized Zoomph and its AI-driven logo detection and performance analytics services.
Zoomph's analysis revealed that both LAFC and the Vancouver Whitecaps experienced a dramatic reshaping of their digital performance. Following the signings, the clubs saw massive percentage increases in impressions, engagements, and sponsor exposure value per active posting day. For their sponsors, BMO Harris Bank and Telus, logo impressions and total brand exposure value increased by several hundred percent. The solution demonstrated how Zoomph connects fan engagement to tangible sponsorship value, proving that global talent drives significant, measurable commercial outcomes.
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