Case Study: Learfield strengthens social content analytics and branded content measurement with Zoomph

Learfield tracks branded content across all platforms with Zoomph

Learfield, a major sports media company, needed a robust solution to track and analyze the massive volume of branded content it produces for its partner college athletics departments across the U.S. The challenge was to parse performance data by school, campaign, and platform at a large scale to gain actionable insights and demonstrate value to leadership.

Using Zoomph's API capabilities, Learfield implemented a system to pull specifically tagged posts from all social platforms into a central data warehouse. This allowed them to see a complete picture of their content performance. Zoomph's solution successfully enabled Learfield to effectively track and analyze their content, providing invaluable business intelligence and supporting data-driven decision-making across the organization.

Learfield