Case Study: Kalitta Motorsports strengthens sponsorship reporting with Zoomph

Kalitta Motorsports strengthens sponsorship reporting with Zoomph since 2020

Kalitta Motorsports, a professional drag racing team in the NHRA, required a robust solution to track and analyze their social media performance and effectively report the value delivered to their brand partners. They partnered with vendor Zoomph to utilize its platform for social media analytics and sponsorship measurement.

The solution implemented by Zoomph provided Kalitta Motorsports with tools for analytics tracking and AI-powered logo recognition to measure photo and video performance for sponsors. The results were highly positive, with the customer's General Manager stating they "couldn't be more satisfied" and that Zoomph had become an essential part of their business. The measurable and trusted data from Zoomph made it easier for the team and its partners to maximize their partnerships and activations.

Kalitta Motorsports