Case Study: Nationwide boosts fan engagement and lead generation with Zoomph

Inside Nationwide’s Data-Driven Digital Contest

Nationwide, working with its sports marketing agency Wasserman, wanted to create a digital fan contest that would engage Junior Nation and help choose one of Dale Earnhardt Jr.’s final paint schemes while also connecting with potential customers. The company turned to Zoomph and its visual builder to create a simple, mobile-friendly voting experience with a clear call to action and an integrated way to capture participant information.

Zoomph built a standalone landing page for Nationwide featuring eight paint schemes, a countdown timer, and a streamlined vote-and-enter flow that kept users on-site. The campaign exceeded its 20,000-vote goal by more than 25%, generating over 25,000 submissions in three weeks, along with about 2.2 million social impressions and 87,000 engagements; Zoomph also helped Nationwide collect and analyze submissions for follow-up retargeting and future audience segmentation.

Nationwide