Case Study: Portuguese Futbol Federation boosts fan engagement with Zoomph

How the Portuguese Futbol Federation Used Zoomph to Grow and Involve Their Fan Base

The Portuguese Football Federation (FPF) faced the challenge of managing intense fan engagement and rapidly responding to its growing audience during the 2018 FIFA World Cup. They needed a way to quickly launch contests and activities to engage their fan club. To meet this need, the FPF partnered with the vendor Zoomph.

Using Zoomph's platform, the FPF was able to swiftly build and launch targeted campaigns, which significantly improved fan engagement and grew their fan club. The solution saved considerable time and resources by eliminating the need to build campaigns from scratch, allowing the team to focus on strategy and data customization. Zoomph enabled the FPF to collect valuable fan data, improve segmentation, and ultimately forge a closer relationship with its audience.

Portuguese Futbol Federation (FPF)

Estela Lucas

Customer Knowledge Manager