Case Study: Green Bay Packers boost fan engagement with Zoomph Microsite Builder

How the Green Bay Packers Harnessed a ‘Social’ Microsite

The Green Bay Packers, a professional American football team, needed a rapid, high-end solution to engage their fans and capitalize on the momentum of a successful season comeback. They partnered with the vendor Zoomph to utilize its beta Microsite Builder service to address this challenge.

Zoomph's solution involved creating an immersive "Resiliency Reigns" microsite that chronicled the season with visuals and social media content. By promoting the site, the Packers achieved significant fan engagement, earning over 11,500 likes and more than 800 retweets and shares. The platform's do-it-yourself builder allowed for the quick creation of a dynamic site with no coding required.

Green Bay Packers

Aaron Rodgers

Quarterback