Case Study: Dallas Cowboys achieve higher sponsorship revenue and campaign value with Zoomph

How the Cowboys partnered with Zoomph to help measure and increase sponsorship revenue.

The Dallas Cowboys, the world's most valuable sports team, needed a better method to quantify the value of their social media assets for sponsorships. Their Corporate Partnerships team previously relied on manual data collection. To address this challenge, they partnered with Zoomph and its social measurement and sponsorship prospecting tools.

By implementing Zoomph, the Cowboys gained access to custom campaign templates and audience affinity tools. This allowed them to effortlessly run sponsored campaigns and gain deep insights into their fanbase. The solution significantly increased new business and sponsorship revenue, drove thousands of fan submissions for partners, and resulted in higher performing campaigns by providing quantifiable data on social value for both attracting and retaining sponsors.

Dallas Cowboys

Scott Erdmann

Senior Manager, Corporate Partnerships