Case Study: Pacsafe achieves 25,000 newsletter signups with Zoomph

How Pacsafe Landed 25,000 Newsletter Signups from a Video Contest

Pacsafe, a global travel gear company, wanted to launch a major contest to celebrate its 20th anniversary and boost interest in its brand. Their challenge was to create a video contest that would capture new leads and valuable first-party data, requiring a platform to build a landing page, process entries, and manage public voting. They partnered with the vendor Zoomph to utilize its contest management services to bring this vision to life.

Zoomph implemented a two-phase video contest solution, building a dynamic webpage that collected entries and then facilitated public voting for finalists. The solution integrated newsletter sign-up prompts, which were key to capturing lead information. This campaign, executed with Zoomph, generated 410 contest entries and an impressive 25,000 newsletter signups, 60% of whom were within Pacsafe's target demographic. It also resulted in a 42% increase in year-over-year online brand mentions, successfully driving significant new audience engagement.

Pacsafe

Matthew Lam

Community and Communications Manager