Case Study: Hendrick Motorsports boosts sponsorship measurement with Zoomph

Hendrick Motorsports extends Zoomph partnership after 37 straight seasons with at least one win

The customer, Hendrick Motorsports, a championship-winning NASCAR team, needed to monitor and measure social media activity around its team and drivers, as well as accurately value its digital partnerships.

The vendor, Zoomph, provided its platform featuring sponsorship measurement and logo-AI capabilities. The solution delivered real-time insights that became critical to Hendrick Motorsports' decision-making process, helping them further understand the immense value their social media programs deliver to partners.

Hendrick Motorsports