Case Study: Glamour boosts real-time influencer engagement with Zoomph

Glamour - Customer Case Study

Glamour magazine needed a real-time platform to actively promote its #UnitedSelfiesofAmerica campaign and effectively manage its network of brand advocates across the country. To meet this challenge, the marketing team turned to Zoomph for its influencer and social media solutions.

By implementing the Zoomph platform, Glamour gained the ability to target specific geographic locations for collecting social insights and identifying key influencers. The solution provided the brand and its agency with full control over user-generated content and a comprehensive influencer discovery database, in addition to the capability to rehydrate their CRM on demand. This partnership with Zoomph enabled the successful launch of multiple #Selfie influencer engagement campaigns.

Glamour