Case Study: DUDE Wipes supercharges sponsorship ROI with Zoomph

Dude Wipes earns 6.95M impressions with Zoomph

The customer, DUDE Wipes, sought to maximize its sponsorship impact and connect with its audience through bold activations at the Tight End University (TEU) event. To accurately assess the effectiveness of these marketing efforts and demonstrate ROI, DUDE Wipes partnered with the vendor Zoomph, utilizing its comprehensive sponsorship analytics platform.

Zoomph provided real-time data and measurement, enabling DUDE Wipes to quantify the substantial earned media value generated from its campaign. This included a viral moment featuring Taylor Swift, which drove over 6.95 million impressions and $102K in social value, and a podcast mention that resulted in over 5M impressions and $243K in social value. Overall, Zoomph helped measure a multi-faceted activation that successfully translated into significant brand exposure and proven ROI.

Dude Wipes