Case Study: Coca-Cola achieves real-time social listening and multi-screen analytics with Zoomph

Coca-Cola - Customer Case Study

The Coca-Cola Company, one of the world's most admired brands, sought to elevate its analytics and user-generated content capabilities. Their challenge was to shift from simply counting impressions to visualizing consumer expressions, requiring a sophisticated multi-screen analytics solution. To achieve this, Coca-Cola partnered with the vendor Zoomph.

Zoomph provided its platform to the global social listening team, enabling them to identify real-time trends and report on top-performing content for all of its brands. The solution was implemented in over 10 countries, allowing Coca-Cola to trust Zoomph with identifying the precise timing, location, and format of trending consumer expressions worldwide.

Coca-Cola