Case Study: Cloud9 drives esports partnership ROI with Zoomph

Cloud9 drives 1.6 billion impressions with Zoomph

Cloud9, a premier esports organization, faced the challenge of elevating non-endemic brand Kia's awareness within the authentic esports community and proving the partnership's ROI. They partnered with the vendor Zoomph, utilizing its data and analytics platform to track, measure, and optimize their campaign activations.

The solution implemented by Zoomph provided real-time performance tracking, AI-powered sponsorship valuation, and deep audience insights. This enabled Cloud9 to validate their strategic activations, which generated over 1.6 billion total impressions and more than 400,000 engagements with a 17% average engagement rate, clearly proving the campaign's massive impact and success.

Cloud9