Case Study: Baltimore Ravens dominate social media engagement with Zoomph

Baltimore Ravens drive $1.74M in social value with Zoomph

The Baltimore Ravens partnered with Zoomph to measure and analyze the social media performance of their highly anticipated 'Next Flight' uniform launch. Their challenge was to execute and quantify the impact of this major brand moment, which was the team's most significant uniform change in over two decades, and to evaluate its performance against other NFL teams launching new uniforms.

Using Zoomph's analytics tools, the Ravens gained a comprehensive view of their cross-platform campaign. The solution provided valuable comparative data and quantified the launch's success, which resulted in $1.74 million in Social Value, 3.1 million engagements, and 49 million impressions. Zoomph's reporting gave the organization the proof point that their multi-year preparation was a success and provided a common language to communicate this impact.

Baltimore Ravens