Case Study: Seismic improves self-service and reduces documentation costs with Zoomin

Seismic boosts content views by 132% with Zoomin

Seismic, a global leader in sales enablement software, faced a challenge as its small technical writing team struggled with outdated tools and inefficient processes to keep documentation current amid rapid product growth and acquisitions. This led to a backlog and a frustrating user experience. They partnered with Zoomin for a transformative solution.

Implementing the Zoomin platform, Seismic launched a modern documentation portal that streamlined content development, cutting related hours by 50% and eliminating content conversion time. Zoomin’s solution also enabled unified search and AI-powered answers across systems. The results included a 106% increase in unique visitors, an 82% rise in product answers delivered, and the decommissioning of two third-party portals, significantly improving self-service and reducing support costs.

Seismic