Case Study: Wedfuly achieves rapid scaling of virtual weddings and hybrid ceremonies with Zoom Video Communications

Zoom Weddings During COVID-19 & the Future of Virtual Ceremonies

Wedfuly, a Denver-based online wedding planning service, had to respond quickly when COVID-19 shut venues and banned large gatherings, leaving many couples worried their weddings would be canceled. The company needed a way to preserve the ceremony experience and guest participation while keeping events safe and accessible.

Wedfuly pivoted to Zoom Meetings, combining secure settings (passwords, Waiting Room, disabled screen sharing) with features like Raise Hand, computer audio for DJs, screen sharing for slideshows, and Breakout Rooms for reception “tables,” plus dedicated technical support and Paperless Post invites. The approach resonated: they booked 80 virtual weddings in under a month (an 8–10x increase in signups), reported positive couple feedback, and see virtual and hybrid weddings as a durable, affordable option.

Wedfuly

Caroline Creidenberg

Founder and CEO