Case Study: PureFood achieves reliable, efficient remote collaboration with Zoom Video Communications

Zoom Helps PureFood’s Remote Team Collaborate Efficiently

PureFood is a Hamburg-based natural foods startup founded in 2014 that donates a school lunch for every product sold and operates with a largely remote team. The company needed a reliable, easy-to-use, cross-device video solution because Skype frequently froze or dropped calls and they required a budget-friendly, scalable option.

PureFood adopted Zoom for its reliability, video quality, and flexible pricing. The team now uses Zoom for hiring, investor, finance, and all‑hands meetings; recorded meetings provide transparency and access for everyone, and screen sharing lets designers across Germany collaborate in real time instead of relying on lengthy email threads.

PureFood

Felix Leonhardt

Founder and Managing Director