Case Study: HubSpot achieves unified global video collaboration and 1.5 million meeting minutes a month with Zoom Video Communications

Zoom Helps HubSpot Stay Connected as it Grows Globally

HubSpot, the inbound marketing and sales software company with over 1,500 employees, was rapidly expanding worldwide and needed a unified, modern video collaboration solution. Employees were using disparate tools (WebEx, Cisco Telepresence, Google Hangouts), which created IT support headaches, user confusion, and limited interoperability across offices.

HubSpot deployed a Zoom site license, rolled out Zoom Rooms across global offices and used Zoom H.323/SIP Connectors to integrate existing room systems, choosing Zoom for ease of use, room parity, affordability, and integrations. Adoption was organic rather than forced; within three months they averaged about 1,000 meetings a day and 1.5 million meeting minutes per month, with over 100 Zoom Rooms in service.

HubSpot

Neal Piliavin

HubSpot