Zoom Video Communications
322 Case Studies
A Zoom Video Communications Case Study
Zapier, a workflow automation company that connects roughly 800 web apps, grew from three founders to 85 employees distributed across the U.S. and 13 other countries. As the team expanded, Zapier needed a reliable way to stay connected and hire for talent rather than location; earlier tools like Google Hangouts couldn’t handle large group video needs.
Zapier adopted Zoom for dependable, large-group video conferencing, enabling a fully remote workforce and preserving company culture through regular company-wide meetings like the Thursday Hangout. The move delivered rock‑solid performance, supported global hiring, and reinforced remote best practices—such as requiring everyone to work remotely and prioritizing documentation—shared by CEO Wade Foster.
Wade Foster
Co-founder and CEO