Case Study: Vox Media achieves 125% higher Code conference attendance with Zoom Video Communications

Vox Media increases Code conference attendance by 125 % using Zoom Events

Vox Media, the independent media company behind the long-running Code conference, needed a way to expand attendance while preserving the event’s reputation for high-caliber live journalism. For Code 2022, the team faced the challenge of physical capacity limits and growing demand for hybrid experiences, so they looked to Zoom Video Communications and its Zoom Events platform to add a virtual component.

Zoom Video Communications, working with Vox Media’s events team and Zoom’s Event Services, helped design a true hybrid format with the technology, production, and logistics to serve both in-person and remote audiences. The result was a successful hybrid event that strengthened Code’s status as a must-attend conference and drove 125% growth in attendance.

Vox Media

Tara Reilly

Vice President of Experiential and Partnerships