Case Study: Trans-Tasman Business Circle achieves 15,000+ virtual attendees and reinvents events with Zoom Video Communications

Trans-Tasman Business Circle Relies on Zoom Video Webinars to Host Engaging ‘V-vents’ & ‘Stay Relevant’ During COVID-19

Trans-Tasman Business Circle (TTBC) is a New South Wales–based management consulting and stakeholder-engagement organization (founded 1993) that runs over 150 briefings a year to connect business and government leaders across the Asia‑Pacific. When COVID‑19 shut down in-person events, TTBC faced the challenge of keeping its network engaged and preserving the value of face‑to‑face relationship building while remaining relevant as a platform for C‑level discussion.

TTBC deployed Zoom Video Webinars and Meetings, launching a thought‑leadership program and branded “V-vents” within 48 hours that engaged roughly 20 leaders and attracted more than 15,000 attendees in 10 weeks. Webinar features such as analytics and polling helped TTBC improve events, capture audience insights, and create a new business vertical—the Trans‑Tasman Business Channel—effectively reinventing its delivery model and expanding reach.

Trans - Tasman Business Circle

Tanya Oziel

Chief Executive