Zoom Video Communications
322 Case Studies
A Zoom Video Communications Case Study
Theater of War Productions reimagines live storytelling to surface powerful human experiences—using ancient plays to spark conversations about issues like mental health, violence, and the pandemic. When COVID-19 ended in-person gatherings, the company faced the challenge of preserving the intimacy and civic engagement of its events in a digital format.
They moved to a stripped-down Zoom Webinar model—disabling chat, using raised hands and promoted panelists, and centering live dramatic readings followed by open discussion—which created a surprisingly intimate, global forum. The first virtual performance drew 15,000 attendees from 42 countries; after 40 virtual shows they’ve reached every continent, participated in the Nobel Prize Summit, and earned a $1 million Mellon grant to build a “Digital Amphitheater” for hybrid performances that connect local communities and global audiences.
Bryan Doerries
Artistic Director