Zoom Video Communications
322 Case Studies
A Zoom Video Communications Case Study
Technically Simple, which teaches people to use technology through a four-month Holistic Productivity course (small, interactive “Productivity Pods”) and one‑on‑one coaching, needed a dependable, easy-to-use video conferencing solution. Prior platforms suffered from cross‑platform compatibility problems, frequent troubleshooting, limits on who could be on video, and poor performance for clients on low‑bandwidth connections—undermining the interactive, global nature of the courses.
The founder switched to Zoom for its reliable, high‑quality audio and video, intuitive interface (active‑speaker focus, names on icons, echo cancellation), support for many on‑camera participants, and stable low‑bandwidth performance. Sessions now run smoothly across 30+ countries, setup time and tech interruptions have dropped dramatically, client outreach has expanded, and Zoom is the primary channel for courses, coaching, and first contact with clients.
Tim Stringer
Founder