Case Study: HubSpot achieves frictionless communications across global teams with Zoom Video Communications

Slack + Zoom Enables Frictionless Communications for HubSpot

HubSpot, a Cambridge-based provider of marketing, sales, and service software with teams in Boston, Singapore, and San Francisco, needed a way to overcome the coordination challenges of distributed, time‑zoned teams. With limited opportunities for in‑person contact, the company required seamless digital communication to keep collaboration and customer interactions running smoothly.

By integrating Slack and Zoom—plus HubSpot’s own app—employees can move instantly from channel conversations to video calls (for example, by typing /zoom), receive HubSpot notifications, and search account data without context switching. This interoperability created frictionless communications, accelerating decision‑making, increasing productivity, and improving service for both internal teams and customers.

HubSpot

Andrew Lindsay

Vice President of Corporate Development and Business Development