Case Study: PropNex maintains property sales and closes hundreds of units during COVID-19 with Zoom Video Communications' virtual tours and webinars

Singapore Real Estate Firm PropNex Continues Selling Property Amid COVID-19 With Zoom Virtual Tours & Webinars

PropNex, Singapore’s largest listed real estate firm with more than 8,600 sales professionals and a growing presence across Southeast Asia, faced a sudden halt to in-person property tours when COVID-19 struck. With high-value listings and sales processes built around show-flats, the company needed a way to maintain transactions, customer outreach, and rapid training for thousands of agents.

PropNex implemented Zoom Meetings and Zoom Video Webinars to run virtual open houses, large-scale webinars and employee training—using features like polling to engage audiences. The move let them train thousands in days, conduct informative virtual tours, and close hundreds of deals (including $1–$3M units); in a 10-week period they closed over 60% of newly launched properties in Singapore and will continue a hybrid virtual/in-person model.

PropNex

Ismail Gafoor

Chief Executive Officer