Case Study: PopSockets achieves simplified infrastructure and unified communications with Zoom Video Communications

PopSockets Simplifies Infrastructure, Gets a Better Grip on Communications with Zoom’s Unified Platform

PopSockets, a Boulder-based manufacturer founded in 2012 and best known for its smartphone grips, grew rapidly from a small startup into a global business with offices and fulfillment centers across North America, Asia, and Europe. That growth exposed gaps in its communications stack: a legacy video vendor failed to deliver a reliable conferencing solution, the company lacked a scalable digital phone system for a new location, and internal messaging was inconsistent as headcount expanded.

PopSockets adopted Zoom’s unified, video-first platform—Zoom Meetings, Zoom Rooms, and Zoom Phone—after testing trial licenses and simple hardware kits. The cloud-based solution deployed quickly with minimal training, eliminated the need for on-site voice infrastructure, eased provisioning for IT, improved internal and external communications, and is now being rolled out to international offices and a Mexico call center.

PopSockets

Mike Henning

Senior Director of Infrastructure and Technology Enablement