Case Study: Marché du Film — Festival de Cannes achieves a seamless all-virtual market with Zoom Video Communications

Marché du Film — Festival de Cannes Transitions Annual Event to All-Virtual Using Zoom

Marché du Film — Festival de Cannes, the industry arm of the Cannes Film Festival, faced a major disruption in 2020 when COVID-19 made its annual in-person market—typically hosting over 12,500 professionals and thousands of films—impossible. The team needed to convert the program to an all-virtual format while preserving Cannes-level quality and a simple, secure experience, including automatic user authentication, speaker management, and participant controls.

The organization chose Zoom Meetings and Zoom Video Webinars for their scalability, API/SDK embedding, and features like language interpretation, screen sharing, HD recording, streaming, and robust attendee management. Using Zoom for webinars, virtual group meetings, and internal collaboration allowed Marché du Film to run seamless online conferences with interactive Q&A, continue supporting the global film industry during the pandemic, and plan ongoing integration of video tools into future events.

Marché du Film – Festival de Cannes

Jérôme Paillard

Executive Director