Case Study: Brauz achieves up to 60% of video appointments converted into sales with Zoom Video Communications

How Zoom + Brauz enables retailers like Cue Clothing to convert up to 60% of video appointments into sales

Brauz, a Melbourne-based retail technology company, faced the challenge of helping retailers deliver a more personal online shopping experience, especially as COVID-19 pushed more commerce online. Working with Zoom Video Communications and its Zoom Developer Platform, Brauz set out to create video commerce appointments that could bring the in-store experience to customers at home.

Zoom Video Communications enabled Brauz to build its Live Connect feature by embedding Zoom Meeting services into its platform, allowing shoppers to connect live with store staff, view products, get recommendations, and even pay within the session. The solution helped retailers like Cue Clothing convert up to 60% of video appointments into sales, while also improving customer experience and reducing barriers around fit, style, and color.

Brauz

Lee Hardham

Founder & CEO