Case Study: TEDxMelbourne achieves engaging, scalable virtual events with Zoom Video Communications

How TEDxMelbourne Shares ‘Ideas Worth Spreading’ Through Engaging Online Events

TEDxMelbourne, a volunteer-run chapter of the global TEDx community, faced the sudden need to move its highly interactive in-person events online when COVID-19 hit. Organizers needed a platform that preserved audience engagement, was accessible and scalable, and allowed them to run frictionless virtual experiences.

They chose Zoom for its breakout rooms, scalable plans, real-time participant metrics, and rapid feature development, then applied event-specific best practices — avoiding attempts to replicate a physical stage, pacing content beyond strict time limits, frequently changing visuals, and using a live graphic recorder. The result was a successful, engaging virtual event format that kept attendees involved for the duration, provided actionable audience data, and scaled easily as needs grew.

TEDxMelbourne

Jon Yeo

Organizer