Case Study: MadWire Media preserves award-winning culture and enables seamless remote collaboration with Zoom Video Communications

How Madwire® Uses Zoom to Maintain Award-Winning Culture From Home

Madwire, a 500‑employee technology company founded in 2009 in Fort Collins, Colorado, helps small businesses grow but was hampered by fragmented communications — multiple chat tools, ClearSlide presentations without video, and an outdated Mitel phone system — and then had to shift rapidly to a remote workforce during the COVID‑19 pandemic.

Madwire standardized on Zoom Meetings, Zoom Chat, Zoom Phone and Zoom Video Webinars, with sales adopting video demos and an API‑driven chatbot to celebrate wins. The move enabled a seamless transition to remote work, improved client engagement and sales workflows, and kept the company’s collaborative culture alive through virtual social events, all‑hands webinars, and daily team communication.

MadWire Media

David Jones

Chief Technology Officer