Case Study: Lucidchart achieves 20,000+ webinar registrations in 9 months with Zoom Video Communications

How Lucidchart Generated 20,000+ Webinar Registrations in 9 Months

Lucidchart, a cloud-based visual productivity platform with millions of users, needed a simple yet powerful webinar solution to scale customer training, product and thought-leadership sessions. After testing multiple platforms, the company required reliable audio/video, an intuitive host experience, robust features, and easy integration with its marketing stack to improve attendee engagement and conversion.

Lucidchart selected Zoom Video Webinars for its reliability, ease of use, Marketo integration, live polling, and automated reminders/recordings—features that boosted real-time demo requests and streamlined operations. In nine months the program drove 20,000+ registrations, generated thousands of low-cost leads and $50k+ in sales, and now runs up to six monthly training webinars (basic, advanced, and international), making webinars a key source of pipeline and revenue.

Lucidchart

Gabe Villamizar

Head of B2B Marketing